Бир жаңы изилдөө чейин BDSA, an cannabis analytics company, көрсөтүүs ошол in states where cannabis is legal үчүн бойго жеткен колдонуу жана медициналык use, sales бар inбүктөлгөн by 46% since 2019, Forbes’ Will Yakowicz reports.
“We expected more potential impact from an economic downturn, but the industry has proven to be resilient,” says Kelly Nielsen, who runs BDSA’s Insights and Aналитика Department. “It’s potentially recession-proof.”
With 15 states now legalizing adult use of cannabis, these markets have seen the biggest increase in cannabis sales.
Colorado saw sales 26% га көбөйүү, reaching $2.2 billion. States like Oregon saw an increase of 29%, $ 1 жеткен.1 млрд.
With more states legalizing кара куурай, usage is on the көтөрүлүү.
«About 30% of consumers surveyed by BDSA said they shop for cannabis products more often,” Yakowicz says. "Бизhile 25% of consumers say their кара куурай usage has increased since before the pandemic.«
Market penetration is also up. Colorado has seen the biggest калемeттин with 48% of Coloradan respondents saying they partake in cannabis use.
“Close to 50% market penetration is really compelling, as alcohol penetration is around 60%,” says Nielsen.
To learn more about how the cannabis market has grown in 2020.